Why EA is skipping 360 for EA Sports Active 2.0

So EA Sports Active 2.0 is coming out on the PSWii and a few sites have been treating this as some kind of surprise or affront to the 360.  The truth is probably more technical than conspiratorial:

Bluetooth

It may not be the only reason but seeing as both the Wii and the PS3 support Bluetooth out of the box it is pretty likely that it was more cost effective to build a single one-size-fits-all peripheral for the game rather than build an entirely new one just for the 360 and pay Microsoft licensing fees on top of it.  They may even be able to squeeze iPhone and iPod touch out of this one device as well.  For a company trying to cut costs in today’s economic reality, sticking with standards may be the right way to go.  If anyone has financial information on just how much it cost MTV and Activition to build peripherals for their plastic toy games, I’d love to see it.

Of course, EA may just have seen some synergy in the introduction of the Playstation Move and the UI it shares with Wii.  Or they’re waiting for the moneyhat.

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