SoÂ EAÂ Sports Active 2.0 is coming out on theÂ PSWiiÂ and aÂ few sites have been treating this as some kind of surprise or affront to the 360. Â The truth is probably more technical than conspiratorial:
It may not be the only reason but seeing as both theÂ Wii and theÂ PS3 supportÂ BluetoothÂ out of the box it is pretty likely that it was more cost effective to build a single one-size-fits-all peripheral for the game rather than build an entirely new one just for the 360 and pay MicrosoftÂ licensing fees on top of it. Â They may even be able to squeeze iPhone and iPod touch out of this one device as well. Â For a company trying to cut costs in today’s economic reality, sticking with standards may be the right way to go. Â If anyone has financial information on just how much it cost MTV andÂ ActivitionÂ to build peripherals for their plastic toy games, I’d love to see it.