From Daring Fireball, a bunch of magazines are about to launch a campaign intended to sway people away from the net and back to reading paper magazines, about as foolhardy a thing they can do at this point. Â Getting back to my thoughts about reading on Sunday, I have to think that one of their slogans has a point:
“The Internet is fleeting. Magazines are immersive.â€
The internet can be fleeting. Â As we’ve all been trained to hop from link to link and pull information from a world of sources, depth can be hard to come by. Â Its kind of funny to think that the magazine, a format considered fleeting itself in the old days, would be considered immersive. Â But reading a magazine from beginning to end is something you just can’t replicate online. Â What the print publishers fail to realize is…
A generation of people have grown up without that experience, they don’t understand it, and they don’t need it.
We read magazines because they were there for us to read. Â Now there are other things to take up our time. Â Everyone seems to forget that reading the way we do is not some natural human trait, but an adaptation to the way the written word is printed and disseminated. Â As that has changed, so have our reading habits, and that change isn’t about to stop simply because some dinosaurs are fighting it.