Opposite of Simple (and Apple)

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch andiPhone, delighting both new and existing subscribers.”


iBooks vs the world

Providing an iBook title is available on Kindle or B&n, there is absolutely no reason to do so through Apple. Hell it might even be worth paying extra for the competitor’s, just for the ability to read it on multiple platforms. A color LCD and snappy page turning animations aren’t enough.